This past season, I did almost all my shopping - http://Lerablog.org/?s=shopping on Amazon. They make it so easy, don't they? Only when you are wondering what to buy for that impossible-to-buy-for person, they show up in your email box with a very helpful reminder. When you don't like what they are suggesting, that is okay - they will recommend items that other folks liked.
It is a genius business model. They draw you farther and farther into the wholesale formula reviews ( https://www.bellevuereporter.com/national-marketplace/the-wholesale-form... - https://www.bellevuereporter.com/national-marketplace/the-wholesale-form... ) world of theirs, get a lot more information about you until they realize you better than you know yourself. Due to this smart, top-of-mind design, they have made billions.
Truth be told, you can apply several of those same concepts to your individual direct mail marketing.
Know the customer of yours.
Be ubiquitous.
Acquire a smile.
While your online business may not have the business of supplying music and books, you can still take a couple of pages from the Amazon playbook and see real achievement.